Artificial intelligence is changing hospitality at remarkable speed. Hotels can now use technology to remember guest preferences, streamline arrivals, recommend restaurants, personalize room settings, analyze feedback and anticipate needs before a guest even asks. For luxury hotels, that sounds like progress. But it also raises a more important question: can technology make hospitality more human … Read more
A marble lobby. Designer furniture. A Michelin-starred restaurant. Egyptian cotton sheets. A spa menu that runs for pages. On paper, it sounds luxurious. But what happens if the guest waits too long to check in? If nobody remembers their name? If the technology is frustrating, the service feels scripted or “sustainability” is used as an … Read more
Hotel employees can be taught how to carry a tray, make a bed, check in a guest, pour wine, use a property-management system and follow a service sequence. But can they be taught to care? That question sits at the heart of one of the most compelling themes in Pierre Barthes’ The Craft of Luxury … Read more